This age old craft is native to a community of ironsmiths who live in a drought prone region which affects the agricultural trade. Local cattle breeders did not need to buy bells as regularly as they used to and due to this, artisans started to depend on crafts, such as bell-making, for income to support themselves, their families and the wider community economy. This is a traditional art passed down from generations where both men and women are equally involved. 

Traditionally used by Indian farmers to identify their livestock, each bell was hand tuned to produce a distinctive chime. Made from recycled metals like iron scrap, artisans manually cut and hammer the metal to hand-shape the bells, then coat them with a clay-cotton dough, containing powdered brass alloy before firing in kilns. Each rustic bell is then hand tuned to reveal a rich, unique sound like no other bell. Most artisans work from their homes on local or homemade furnaces.

Matr Boomie has committed to and contributed to socio-economic development projects with these artisans such as, projects related to health & safety, sponsoring of work sheds & tools and installation of technically upgraded kilns.