Green with Envy
You may have heard the term “greenwashing”, in a nutshell where companies use sustainable and eco-friendly marketing strategies to convince consumers that they are genuinely driven by these values as a company as a whole. As genuine as they may seem, sometimes these efforts leave much to be desired.
At Matr Boomie, we do things differently, the company itself was founded on key principles, with people and the planet at the forefront. These values drive the reason why our products are made and not the other way around. Our founders had a dream to create a lasting positive impact on the livelihoods of marginalized communities in India, with a focus on trade, not aid as a tool to get there. With this dream in mind they set forth to create a grassroots company, working hand in hand with artisan makers across India, to not only bring you beautiful products to enjoy, but also to support these communities with fair wages and labor practices, investing in their professional development, working on more environmentally friendly practices and supporting them creating social impact in the communities they live in.
Shop our curated Sustainable Collection
Whether you are just starting your journey with us or you have been with us from the very beginning, we wanted to thank you for buying our products and sharing our story as we together strive to, as the great social activist Mahatma Gandhi put it “Be the change we wish to see in the world”
Follow the evolution of Matr Boomie in this 4-part series walking you through the past, present and hopes for the future: